Nike Ads Essays - Footwear, Fashion, Shoe, Nike, Inc., Nike Air Max

Nike Ads While I was flipping through the pages of "Maxim" magazine looking at the gorgeous women and laughing at the funny captions, I stumbled upon an advertisement that made me laugh out loud. It is a series of four pages, two facing each other, and then two more layed out in the same way. The first set of two pages has a hot dog on the left page and the Nike Air Flight Posite on the next. It's not fancy, nor does it have beautiful women on it, it just says in bold white print, "Made of many hard to define things". I kind of chuckled at this, not quite laughing out loud yet. What made me laugh out loud was what was on the next two pages in the magazine. On the left hand page there is a blow up doll still wrapped in the plastic it was purchased in, and on the right is the Nike air tuned max. In bold white letters across both of them it says, "Air is what makes it good". I nearly fell of my chair I was laughing so hard. Even though this ad is very simple, it is very complicated. It is located in the very front of the magazine. This is important because it sets the mood for the whole magazine. This ad is very funny, so when the reader sees it, he is in a good mood for the rest of the pages. Maxim magazine is directed primarily towards men, ages 17 to about 30. This ad is obviously directed towards that age and sex group. The hot dog appeals to the younger generation because recently the Food and Drug Administration has been doing many studies about food. With the new way of thinking and as many health regimes as television stations on a satellite dish, people want to know what's in their food. Nobody knows what's in hot dogs. I'm sure the F.D.A. did a study on what's in hot dogs, but does anyone really want to know? By the same token, the Nike shoe pictured on the right side of the page is made of many hard to define things, but if it works well, or in the hot dog's case, tastes good, then who cares? The shoe pictured in the right of the first page is very futuristic looking as well. No one over the age of 25 would buy a shoe that looks like this. On the top of the shoe, there is a solid black fabric that stretches almost to the toe. It looks like there is Velcro where the laces should be as well. Under the black fabric, there is a gold plastic piece that flows in and out of the black fabric. Towards the back of the bottom of the shoe, there is a clear plastic air bubble that acts as a support for playing basketball, or other sports. So there is no way that anyone under the age of 25 would buy this shoe. There is a space-age look to the flight posite shoe. This is why it's hard to define what's in it like a hot dog. The space shuttle is made of many hard to define things as well. We are always hearing about new, "space-age material" I think that is the second point the advertisers are trying to get across. The second set of two pages is by far the funniest advertisement I've ever seen. It appeals to the younger generation of men because these men all know what blow up doll is. If you showed this ad to a man in his late 50's he wouldn't find it funny, and probably think it was disgraceful that magazines have fell to the level of pornography. The man in his 20's however, would think it is hilarious. Once again the shoe pictured next to the blow up doll is futuristic looking. Not to the degree the previous shoe was, but the Nike Air Tuned Max is definitely not an average shoe. Its colors are gold and blue, and the patterns on the shoe are very streamlined, they flow to the back of the shoe. It looks like if you were to run in these shoes you would be faster. At the bottom of the shoe there are many air pockets that are in a yellow plastic. This is what the ad is referring to by saying, "Air is what makes it good". The main thing that makes these advertisements

The evils in the chrysalids

The evils in the chrysalids The Chrysalids Imagine living in a place where there seemed to be a sense of evil in the eyes of everyone, except David Strorm. This place was called Waknuk. Waknuk was a place where anything out of the 'norm' was wrong and sinful and could even end in a consequence as serious as death. Life was good for those who believed and practiced the Waknuk religion. For those whom were not believers in the Waknuk religion found life to be hard and unfair. Throughout David's life in Waknuk he was faced with many tools of evil such as prejudice, pride and deception. David painfully learned that that prejudice causes individuals to be isolated from each other, pride causes individuals to mistreat each other and finally that deception causes much hurt and distress among individuals. The first tool of evil that I found present in The Chrysalids was prejudice.David was faced for the first time in his life a tool of evil prejudice.David Stanley at Reykjavik

Writing Essay Example | Topics and Well Written Essays - 250 words - 1

Writing - Essay Example The system accepts one’s driving license as a proof of citizenship. This move may result into many states adopting the feature into their systems; though debate keeps ranging on whether the judges shall rule against or for the case. The authorities in the state say that they shall be alert to prove on what the law stands for in Alabama. In the meantime, the A-L program will continue being effective. In the news, Elliott (2009) continues to argue that the Representative of the Revenue Department, Julie Magee is said to be very optimistic on this move to stop the earlier non-compliance concerns in the Immigration Department. Magee is quoted saying that she might not really know much on the expenditure of the A-L verify system but is very aware that the functioning of the system will benefit Alabama in a great way, from her explanation on how the system works. It may be too late for the law to restrain the move as it has already been implemented in a way, and is functioning really well. With the Hispanic population standing at about a hundred and forty five, just a minute section of the population, judge Blackburn is said to rule on the Alabama case. It is evident that the financial burden on the shoulders of the populace has been too heavy. Though the law might affect so many farmers negatively, through discouragement of the Hispanic population working on the farms, the Alabama citizens are extremely eager to get away with the